Search Engine Optimization is not a new term anymore. In simple words it is a way to market your website and products to bring them to the top of search engine result Pages (SERPs). SEO is the tool to bring your website on top of the search engine pages ‘organically’ meaning without paid advertising, all it takes is careful planning, dedicated and continuous effort and a bit of patience.
It is a technique which not only gives weight-age to the end (Traffic) but also to the means (Search Engines). Meaning that SEO techniques emphasize on bringing qualified traffic to your website through strong content, targeted keywords, back links, etc.
4 Keys for good SEO strategy:
Increased Qualified Traffic-:
Whether you run an informative blog, an eCommerce company or you’re advertising your brand over the internet, website traffic is a must. SEO helps in generating traffic for your websites by bringing you to the top of SERPs.
A high ranking on SERPs means more visibility and would ultimately means more clicks. Not only this, being at the top makes you trust worthy in the eyes of the searcher and hence the likelihood of conversions increase tremendously. However, you can get to the top of search pages through various other paid mediums like sponsored ads and PPC campaigns too. But, SEO helps in bringing qualified traffic to your website which has a much higher conversion rate.
SEO is no blind game. It is a carefully planned strategy with great checks and balances in place, so that, not only you can see if the things are working for you or not but also have the power to change the ingredients at will. SEO lets you see all the things in great details thanks to the great analytic tools available.
Hence, you can see the effective result of various factors like rankings, traffic and conversions. You can analyse the visitors of your site on the basics of demographics so that the content strategy and marketing campaigns can be streamlined and focused to attract the effective crowd.
Cost Effective in the Long run-:
In all the advertising mediums present over the internet SEO campaigns are the most cost effective for the simple reason that these bring qualified traffic to your website and generate more profit. Along with this, it also helps in keeping your website on the top of SERPs and hence you keep gaining steady traffic increasing your marketing capabilities.
Take SEO as an investment because it is never an expenditure, it adds more value to your site. You will not be paying for the traffic, ranking or branding. All you will need to do is put in a steady effort in optimization of your website so that the search engines can find your website easily.
Contributes to Site Improvement Techniques-:
Continuous improvement is another significant attribute of SEO strategy and hence, it is always looking for things that are contributing negatively towards the success of your site. Factors like navigation issues, slow loading of the pages, abrupt errors, unavailability of your website, etc. are big factors which might affect your website’s ranking negatively and your website may take a hit on ranking as the search engines might downgrade your website and start considering it unreliable.